When something matters to us, we're more likely to share it with others. Content that.........
When something matters to us, we're more likely to share it with others.
Content that triggers strong emotions often gets shared a lot because it really resonates with people. If you want to create content that goes viral, aim to evoke strong emotions that motivate people to share what they've seen or read.
Also, videos on average get more organic (free) reach than text or images. Create large amounts of content consistently. Add some value, have a personality. If you're able to, create content that has an emotional impact (fear and greed are easier, but hope, joy, inspiration, etc are a better way to go).