Viral Short form content depends on writing better Hooks, you need to grab the attention of the use
Viral Short form content depends on writing better Hooks, you need to grab the attention of the user with few words in the beginning of the video. For that, I use APPC framework which works every time and here’s how it works
- A - Start with an “Action words” like Grab, Get, Achieve, etc. These words alert people!
- P- Continue your hook with “Promising Statement” like Get 100% Discount, Achieve Better Results/ Users, etc. This statement will get the invested.
- P- Associate your Video Topic with “Power Words” like Magnificent, Analyse, Instant, etc. This one is to build the hype in their mind!
- C - Your Hook is coming to “Close End”. You leave them with another statement like this “In 15 Seconds” (Your Video Length) or “In X days” (A Time span). A close end to the hook gives users clarity about the video that’s about now start!